DREAMHACK AND DORITOS ANNOUNCE PARTNERSHIP
JUNE 13, 2019
DreamHack and snack brand Doritos, have announced a new partnership with the premier gaming and digital lifestyle festival, DreamHack Summer. The event — June 15-17 in Jönköping, Sweden — is home to everything gaming under one roof and hosts more than 50,000 visitors each year.
Doritos has become a given product with Swedish tortilla chip lovers since it stepped into the market just over 11 years ago. Now the brand is taking a new step and entering the esports world in Sweden. Beginning this summer, Doritos will be one of the official partners of DreamHack Summer.
“It’s a given for Doritos to be a part of the esports world as we are passionate about tough challenges and gaming. This is a great way for us to connect with our target group who also shares this passion,” says Doritos Brand Manager Emelie Sjöblom.
In addition to the sponsorship, Doritos will also have a large booth in the Expo where visitors will have the opportunity to play together with and against some of the world’s top professional players within CS:GO and Fortnite under the concept, “Are you bold enough to face a pro?”
“We are very happy about this new partnership with Doritos and, at the same time, proud to be involved as they enter the Swedish esports world — we are convinced Doritos will fit perfectly into our event and look forward to future collaborations with them,” said DreamHack CEO Marcus Lindmark.
DreamHack is all about entertainment for the digital generation. Founded in 1994 as a BYOC LAN party, DreamHack grew over 20 years to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esports competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more. DreamHack helped pioneer esports and continues to be one of the largest global producers of esports content. Millions of viewers tune in from all over the world to watch DreamHack broadcasts every year. DreamHack events welcomed over 310,000 visitors in 2018.
DREAMHACK MEDIA CONTACTS
- Per Sjölin, DreamHack
+46 730 25 31 99
- Melissa A.E. Sanders, Tadpole Communications
Doritos Brand Manager Nordics
- Emelie Sjöblom
+45 30 55 78 70
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