FIRST EUROPEAN eTOUR CHAMPIONSHIP TO TAKE PLACE AT MADE IN DENMARK

FIRST EUROPEAN eTOUR CHAMPIONSHIP TO TAKE PLACE AT MADE IN DENMARK

The European Tour has teamed up with DreamHack to launch its first esports competition – the European eTour Championship – at this week’s Made in Denmark presented by FREJA.
 
Eight of the best players from around the world in the most popular online golf game “World Golf Tour” by Topgolf will go head-to-head in knockout match play format for a prize fund of $5,000 – the biggest prize pool in an esports golf tournament.
 
These eight players represent the more than 15MM players around the world that play World Golf Tour (WGT) for the most realistic golf game experience online or on their mobile devices.
 
The esports contest will take place in the tented village at Himmerland Golf & Spa Resort, which hosts the European Tour event featuring defending champion Matt Wallace, former World Number One Lee Westwood and Ryder Cup star and home favorite, Thorbjørn Olesen.
 
While the stars of the European Tour are battling it out on the course, the first day of live action in the European eTour Championship will also take place on Thursday, May 23 and will consist of four quarterfinals, while on Friday, May 24 there will be two semifinals followed by the Grand Final
 
Action will be streamed during the afternoon to ensure the best viewer experience with a continuous flow of visitors at the venue.
 
Marcus Lindmark, CEO of DreamHack, said: “We’re always looking for new ways to bring world-class esports to fans all over the globe, and this truly is an amazing opportunity to do just that. With our huge experience in esports and organizing gaming events put together with European Tour’s know-how in golf tournaments, it’s going to be the ultimate crossover between competitive golf and esports.
 
Richard Bunn, Head of Media Rights & Programming at The European Tour, said: “The European Tour has a proud reputation for innovation and we are extremely excited to be moving into esports. This is undoubtedly an area which has huge potential where we will be able to engage with
audiences beyond our traditional following, whilst also creating new sponsorship opportunities for our commercial partners.

 
It is fitting we are launching this partnership with DreamHack during Made in Denmark presented by FREJA, a tournament renowned for innovation over the past five years.

FACTS ABOUT THE EVENT

  • The event will take place on May 23-24 at the Made in Denmark tournament held in the Himmerland Golf & Spa Resort in Denmark.
  • Quarterfinals will be played on May 23 while the semifinals and Grand Final will be played on May 24.
  • Eight players from all over the world will battle it out for a prize pool of $5,000.

ABOUT THE EUROPEAN TOUR
The European Tour celebrates men’s professional golf on a global stage, combining innovation, diversity and world-class golf. In 2019, the European Tour International Schedule will feature a minimum of 46 tournaments in 31 countries, including eight Rolex Series events, all part of the Race to Dubai.
 
Celebrating the global connectivity of the European Tour and Dubai, the Race to Dubai is a season-long competition to crown the European Tour’s Number One player, an honour which in 2018 went to Italy’s Francesco Molinari for the first time, and which, since 2009, has also been achieved three times by Rory McIlroy, twice by Henrik Stenson, and once each by Lee Westwood, Martin Kaymer, Luke Donald and Tommy Fleetwood.
 
Since its formation in 1972, the European Tour has witnessed 28 Members celebrate a total of 54 Major Championship titles between them, enjoyed 11 Members attaining the pinnacle of World Number One and has celebrated its diversity as players from 36 different countries have won on the Tour.
 
The European Tour also manages the developmental Challenge Tour and the Staysure Tour (formerly known as the Senior Tour) which is the men’s professional golf tour for members aged 50 and older.
 
The European Tour is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, The Ryder Cup. In 2018, the 42nd staging of the biennial contest between Europe and the United States of America took place at Le Golf National, France, from September 28-30. Europe were the victors with a score of 17.5-10.5.
 
The European Tour broadcasts live coverage of its tournaments to more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. It also enjoys the support of many of the world’s leading business brands with Rolex, BMW, Callaway, DP World, Dubai Duty Free, Emirates, and Hilton as Official Partners.
 
ABOUT TOPGOLF
Topgolf is a global sports entertainment community creating great times for all. With a worldwide fan base of nearly 100 million, Topgolf prides itself on its special blend of technology, entertainment, food & beverage, and the inherent good that can be accomplished when people from all walks of life come together.
 
The original brand expression of this togetherness is the Topgolf venue. These multi-level complexes feature high-tech golf balls and gaming, climate-controlled hitting bays, a renowned menu, hand-crafted cocktails, corporate and social event spaces, music and more. The 54 venues, which includes four international venues, entertain more than 17 million Guests annually.
 
Beyond the venues, Topgolf fits seamlessly into the lives of our engaged community with emerging brands such as Topgolf Swing Suite, a luxury simulator experience; Toptracer, real-time golf ball tracking as seen on TV; Toptracer Range, bringing the tracing technology to driving ranges around the world; and World Golf Tour (WGT) by Topgolf, the world's largest digital golf audience. As a growing lifestyle brand, Topgolf has also launched new ways to engage and delight our Guests through original content series, pop up social experiences like Topgolf Crush, and through
our Nashville concert hall, The Cowan.
 
ABOUT DREAMHACK
DreamHack is all about entertainment for the digital generation. Founded in 1994 as a BYOC LAN party, DreamHack grew over 20 years to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esports competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more. DreamHack helped pioneer esports and continues to be one of the largest global producers of esports content. Millions of viewers tune in from all over the world to watch DreamHack broadcasts every year. DreamHack events welcomed over 310,000 visitors in 2018.
 
More information is available at dreamhack.com. DreamHack is part of leading international digital entertainment group MTG. More information at mtg.com.


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