DREAMHACK AND BFGOODRICH TO PARTNER FOR DREAMHACK DALLAS PRO CIRCUIT

DREAMHACK AND BFGOODRICH TO PARTNER FOR DREAMHACK DALLAS PRO CIRCUIT

BFGOODRICH NAMED OFFICIAL TIRE PARTNER OF ROCKET LEAGUE TOURNAMENT FEATURING A $100,000 PRIZE POOL


STOCKHOLM, SWEDEN
APRIL 30, 2019

STOCKHOLM, SWEDEN — DreamHack, the premier gaming and digital lifestyle festival, is proud to announce American tire company, BFGoodrich®, will become the “Official Tire Partner” of DreamHack Pro Circuit at DreamHack Dallas in Dallas, Texas. DreamHack Dallas will make its debut on Friday, May 31, 2019, and run 24-hours a day for three days through Sunday, June 2.
 
DreamHack Pro Circuit features the world’s best Rocket League teams at four stops during 2019, with a $100,000 prize pool at each ($400,000 total).
 
BFGoodrich will be integrated into the broadcast, studio show, and present custom-highlight segments, including “Top 3 plays of the day.” BFGoodrich will also present the MVP of the tournament to celebrate players and teams on the road to victory.
 
This is such a tremendous time to launch a partnership with BFGoodrich at DreamHack Dallas,” said DreamHack Chief Product Officer Michael Van Driel. “There is never a more exciting time to jump aboard the esports phenomenon than during the debut of our festival in a new city — especially one as esports-oriented as Dallas.
 
DreamHack Dallas is a great way for BFGoodrich to bring our brand and lifestyle to esports fans,” said BFGoodrich PR Manager Phil Watson. “We are already very active in Texas, and this partnership will help us build relationships with a new audience there. Esports enthusiasts want performance and incredible experiences, and that translates well into what BFGoodrich offers its consumers.
 
The partnership will feature BFGoodrich branding taking over the set with a complete, custom-built podium designed with BFGoodrich product and brand alignment — using BFGoodrich tires, tire marks, neon lights, and contextual Rocket League themed-aesthetic.
 
The trophy/award ceremony is a key element of esports tournaments and events, celebrating players while elevating the fan experience. Positioned in the most prominent area, the trophy captures high visibility onsite and in-broadcast, creating an organic and contextual alignment native to the esports environment and Rocket League game.
 
Broadcasts will be distributed on Twitch and custom content will be distributed across YouTube and social channels.


ABOUT DREAMHACK
DreamHack is all about entertainment for the digital generation. Founded in 1994 as a BYOC LAN party, DreamHack grew over 20 years to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esports competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more. DreamHack helped pioneer esports and continues to be one of the largest global producers of esports content. Millions of viewers tune in from all over the world to watch DreamHack broadcasts every year. DreamHack events welcomed over 310,000 visitors in 2018.
 
More information is available at dreamhack.com. DreamHack is part of leading international digital entertainment group MTG. More information at mtg.com.
 
ABOUT BFGOODRICH® TIRES
With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 45 years of motorsports experience, BFGoodrich Tires delivers tires for a full range of driving experiences, from ultra-high performance street to off-road terrain, with one common theme — extreme performance. Upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Instagram or Twitter at @BFGoodrichTires.


PRESS CONTACTS

  • DREAMHACK
    Per Sjölin
    Press and PR Manager
    per.sjolin@dreamhack.com
    +46 730 25 31 99
  •  
    Melissa A.E. Sanders,
    Tadpole Communications
    melissa@tadpolecomm.net
    +1 404 909 6726
  • BFGOODRICH
    Phil Watson
    phil.watson@michelin.com
    +1 864 458 4996
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