DreamHack Enters Strategic Partnership with Herenco

DreamHack Enters Strategic Partnership with Herenco

May 12, 2018

DreamHack have signed a multi-year agreement with the Herenco group based in Jönköping Sweden, to develop and to together create new business possibilities. Also, continue to put Jönköping on the map.


“DreamHack are very proud to to enter this partnership with another group that strives to put the region on the map. We operate in two different fields, nevertheless, we share the same entrepreneurial background and the passion to create relevant content, but to different target groups. We are very excited to reveal our future plans together”, said Tomas Lyckedal at DreamHack.
DreamHack and Herenco have discussed this partnership during a longer period of time. However, exactly what the partnership entails will be revealed at the end of the year. The partnership will be about creating new and exciting opportunities for a young and digital generation.
“We’re thrilled about this partnership and look at this agreement with excitement as we add more network and knowledge to the group, and further strengthen our journey into the future, said Lovisa Hamrin”, owner and the Group CEO at Herenco.


Herenco is a family enterprise in the fourth generation. We believe in caring about the society we operate in, and have visible, personal and engaged ownership that create power of action in your everyday life and in our companies.
Together with 1,600 employees Herenco creates and sell customer experiences for over 3.5 billion SEK, as we offer one of the widest and most exciting company portfolios. Our business consist of six branches; Emballator, PacsOn, Hall Media, Hamhus, Vättern Industrier and Herenco Invest.
More information can be found at www.herenco.com


DreamHack is all about entertainment for the digital generation. Founded in 1994 as a BYOC LAN party, DreamHack grew over 20 years to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esport competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more. DreamHack helped pioneer esports, and continues to be one of the largest global producers of esports content. DreamHack esport broadcasts reached over 375 million views and DreamHack events welcomed over 250,000 visitors in 2017.

More information is available at dreamhack.com. DreamHack is part of leading international digital entertainment group MTG. More information at mtg.com.