NEW BELGIUM BREWING JOINS AS MAIN SPONSOR FOR DREAMHACK OPEN IN AUSTIN

New Belgium Brewing joins as Main Sponsor for DreamHack Open in Austin

May 31, 2018
Stockholm

 

DreamHack and New Belgium Brewing are partnering up ahead of DreamHack’s fourth 2018 event in Austin, TX, with New Belgium Brewing joining DreamHack Open as a Main Sponsor.
 
DreamHack Open, DreamHack’s longest running esports property is returning to Austin for the third consecutive year, once more featuring the popular team-based FPS game Counter-Strike: Global Offensive, with 8 global teams competing live on site for a $100,000 prize pool.
 
Joining as a Main Sponsor for the Austin event, New Belgium Brewing is a 100% employee-owned craft brewery located in Fort Collins, Colorado and the maker of Fat Tire Belgian Style Ale, as well as the new Voodoo Ranger selection.
 
“New Belgium Brewing is a great craft brewery and we are proud to partner with them for DreamHack Austin 2018,” Said Marcus Lindmark, CEO at DreamHack AB, “As esports continues to grow we see new industries activating to reach the esports audience, we at DreamHack are excited to be part of that growth.”
 
“When we at New Belgium asked Voodoo Ranger what he wanted for his birthday, he was adamant that he be a part of DreamHack Austin. So naturally, we obliged.” Said Asher Attick, New Belgium Company Brand Activation Manager.
 
Keep up to date with all things DreamHack Open, check out the hashtag #DHOpen, make sure to follow on Twitter and on Facebook for live updates, and visit open.dreamhack.com for information and updates regarding future events.

ABOUT NEW BELGIUM BREWING

New Belgium Brewing, makers of Fat Tire Belgian Style Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists.
 
The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp.
 
In addition to Fat Tire Belgian Style Ale, New Belgium brews sixteen year-round beers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, Tartastic Fruit Beer Series, 1554 Black Lager, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit NewBelgium.com and follow the brewery on Facebook, Twitter or Instagram.

ABOUT VOODOO RANGER

Voodoo Ranger, aside from being one handsome spokescreature, is the maker of a hop-forward family of beers from New Belgium Brewing, consisting of Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Voodoo Ranger Juicy Haze IPA and seasonal special releases (Guava Spruce DIPA anyone?). Voodoo is employed by New Belgium Brewing, makers of Fat Tire Belgian Style Ale and a host of other beers, recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. To learn more, visit NewBelgium.com and follow the brewery on Facebook, Twitter or Instagram. Or check out our Twitch stream.

ABOUT DREAMHACK

DreamHack is all about entertainment for the digital generation. Founded in 1994 as a BYOC LAN party, DreamHack grew over 20 years to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esport competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more. DreamHack helped pioneer esports, and continues to be one of the largest global producers of esports content. DreamHack esport broadcasts reached over 375 million views and DreamHack events welcomed over 250,000 visitors in 2017.
 
More information is available at dreamhack.com. DreamHack is part of leading international digital entertainment group MTG. More information at mtg.com.